“Moreover, the entire project at times feels like product-placement for Trump’s various assets. Contestants stay at the Trump Towers and speak of him in hushed, reverent tones, fretting about what to name their teams in order to impress him.” Variety review of The Apprentice Jan. 4, 2004.

The groveling subservience and worship of Trump by many of his subordinates began almost immediately. Who can forget 1st chief of staff, Reince Priebus, groveling before his boss at the first cabinet meeting. Before starting, Trump went around the table and gave his appointees a chanced to tell the media what a swell guy he was.