Just what is a media consultant? What role does he or she play in a campaign? What type of media is used now during a political campaign, small and large? What is the role of digital media in winning or at least competing in an election?

Without doubt, one of the most highly-recognized and demanded media strategists in Louisiana and particularly, surrounding the Jefferson Parish and New Orleans region is Greg Buisson of Buisson Creatives.

Former Louisiana Governor and former Presidential candidate in the 2016 elections, Bobby Jindal has penned another oped for the Wall Street Journal, this time, writing about the somewhat ironic success that the Democratic Party is having in certain areas of which it should not be succeeding.

Is it "criminal" or "justice"?

Regardless, Donald Trump is in the middle of philosophical or political or election battle involving Louisiana's US Senator John Kennedy and the current Governor, John Bel Edwards.

To be clear: "criminal" riminal, not as in a crime has been committed, but criminal in the more figure-of-speech connotation, meaning, simply "wrong". "Justice", not in the legal sense, but as in doing what is "right and just" regardless of emotions and sympathies.

So, is a letter from Senator Kennedy to President Donald Trump sent one day prior to Edwards's visit to talk criminal justice reform with President Donald Trump, "criminal or justice"?  

More evidence:

On Monday, Governor Edwards announced that he was being invited to participate in a criminal justice event at Bedminister (see Edwards’s announcement, below). The invitation, as did a prior one earlier during Edwards's administration, came directly form the President. Trump is a Republican and Edwards, a Republican.

Next year, Louisiana Governor John Bel Edwards will face the voters for re-election. He will have to defend his performance on an array of issues, including the expansion of Medicaid, the increase of taxes and the controversial decision to release thousands of prisoners onto the streets of Louisiana.

The Justice Reinvestment Initiative was a collection of ten bills passed by a bi-partisan coalition of legislators and signed by Governor Edwards last year. The goal was to reduce the incarceration rate and save money for the taxpayers of Louisiana.